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Site speed is a Google ranking factor

It is worth noting that after a long period of rumors, expectations, and guessing, Google now officially announced that it takes site speed into account when assigning rankings to potential search results while crawling web pages.

According to Google, making faster websites is beneficial both on the cost end (by reducing operating costs) and from the user experience’s point of view.

According to an internal study driven (and quoted) by Google, if a site responds slowly, visitors spend less time there.

While the importance of site speed, among many other factors is relatively small at this point (around 1%), leaving most sites unaffected, the aim proclaimed by Google, a half-second download time for a certain website seem to be beyond reach for many players on the internet.

03 May This entry was written by Zsolt Balla, posted on May 3, 2010 at 2:35 pm, filed under google and tagged google, google pr, pr, ranking, site speed. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

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