Here is what spending three days in Rome taught me about blogging and about an aptly built online career.

1. Be unique, but not too unique
Being one of the world’s design capitals, Rome has countless design stores and shops that offer unique (meant to be practical or funny) items. I have to tell you that we were blown away by the first few of them. Great design, great ideas and really really want-to-have gadgets. Then, after a while, repetition seemed inevitable. We’ve seen some of the funniest items for the third, fourth, and on the next day for the tenth time. By the end of our three-day stay, we wouldn’t enter a shop that had The Ex – Unique Knife holder sitting in its shopping window. It turned out that these things were not so unique after all.
When you design a new website or a new service, a unique approach, a unique design or a unique model seems most important. Some of the bloggers or website developers go as far as considering their site’s uniqueness more important than its usability features, or even than the fact whether the site is useful at all. Even experienced entrepreneurs or designers make these mistakes from time to time. They are so in love with their new ideas that they fail to realize if that very idea is working against their success.
You don’t want to make this mistake. Be unique, but not too unique. If you can offer uniqueness only at the cost of your service (or design) quality, forget it. And, even more importantly, don’t promise to be unique, when you’re not.

2. Why use Ferraris when you have a Vespa?
Rome is famous for its chaotic armada of scooters. Of course, Italy is also famous for its stunning sport cars: Ferraris, Maseratis or Lamborghinis. During our three days in Rome we have seen not one of them. And since we stayed in downtown Rome (near the Campo de’ Fiori), there’s a high probability that it wasn’t because local residents were not wealthy enough to afford these breathtaking cars. Rather, they don’t want their pride to get in their way when they want to go from point A to point B (which, in downtown Rome would be downright impossible with one of these supercars).
Choosing the right “weapon” (according to the terminology of this blog post, that compares the blogosphere to the Wild West), or tool is crucial to your success. And in most cases, the most expensive, the most shiny and the most spectacular tool is not the one that brings you closest to your goal. You buy the most expensive one if you’re really big, or if you’re really dull. If you are none of these, look further!

3. Wander freely and so will your thoughts
Our recent visit was my fifth and my wife’s second time in Rome. We were, therefore, free of all the mandatory tasks (the Forum Romanum, the Colosseum, la Bocca della Verita etc), and although we still chose to visit a couple of touristy places, like the Vatican or the Spanish Steps, we could afford the luxury of wandering randomly on the streets of Trastevere or walk the tracks of the Villa Borghese park. It’s a freedom that only a very few tourists have. And also, it’s a freedom that showed without doubt that, wandering at one’s pleasure will make your mind and thoughts wander, too.
After all the productivity, efficiency and “focusing-focused” texts I have recently read, it was something of a surprise. But it showed that while taking all the advice from these texts, might do you good, pointlessness, to a certain extent, still has a point. Especially when it comes to relaxing, recharging or unwinding. Absurd as it may sound, but it will help efficiency on the long run.

4. Insist on your places and don’t start over from scratch
Our last time in Rome was in 2005. Three and a half years is a lot of time, and you can not expect things to be unchanged. Still, if you have at least a couple of important places in a city (and I’m sure you have at least one restaurant you liked in each city you visited), insist on them. It’s much easier to have a place you want to return to, than starting over from scratch, again. In our case, this two places were two restaurants in Trastevere: Cave Canem and Il Conte Tacchia. We visited them, found them and had a great time. It’s also clear that having a place or two like this in each city is of great value once you return.
Similarly, when you stroll the internet, and find places that you will or will not return to, it’s good to have points of references within those places for your next visits. If you come across a blog with a post that you find interesting, but you can’t decide whether to believe it or not, such a point of reference can remind you if the blog in itself is trustworthy or a scam. Others may help a website seem more familiar, therefore more friendly (exactly as they work with cities). The more points of reference you have all across the web, the better you will be able to navigate when exploring new paths, finding new ways.

5. Everything can work as long as you stick to your concept
On the second day of our visit I pointed my camera to a rooftop of an interesting-looking building (frankly, I have no idea what that building actually was), and shot a picture. The Sun was sparkling, the marble of the building was insanely white, and anyway, I took some 680 pictures in three days, so that’s no big deal. But when I looked at the picture, I found an interesting thing. Arriving to Rome from the cloudy-rainy-frosty-foggy Budapest, what struck me as surprising was the unbelievable blueness of the December sky. From then on, I knew exactly what to do. I shot at least twenty pictures with very little of Rome within the viewfinder, and called my series “the skies of Rome”. None of these pictures are particularly good or well-composed (in fact, most of them are intentionally decomposed), but I found that as long as I had an accurate idea on what I was doing, individual photographs don’t matter too much. As a series it works pretty well, and – given that the basic idea was good – they appear to be creative. It’s only the structure that matters.
When you launch a blog, you may imagine that each and every post of this blog will be a sparkling gemstone on its own.
I have to disappoint you, that’s just not going to happen. Some of these writings or articles may be better than the others, but most of them will be quite average. Especially since the majority of them will set the average in the first place!
But that’s not a trouble at all. Nobody is able to create sparkling masterpieces on a daily basis. As long as your concept is good, and the structure you work in is well aligned with it, the result will be just as good as you want it to be.

6. You don’t have to eat a menu of the day to use the bathroom
Spending your days out in the cold, walking long distances between a cappuccino in the afternoon and a bottle of wine in the evening is an exhausting thing. And especially as you walk between a cappuccino and a red wine, sooner or later, you’ll need a bathroom. I don’t know about you, but I usually feel uneasy when entering a restaurant only to use its bathroom. But in Rome, I found that I was uneasy with no reason at all. If you want to use the bathroom, just ask for it, and you are free to go. Restaurant owners in Rome all seem to know that if they are nice to you, you may want to return and leave a little money there in the next couple of days (they may be wrong, though).
Again, when you enter the endless roads of online business, it’s just a matter of time when you will need a favor. My advice: just be straight and ask for it! You may be turned down, but back doors and by-pass roads just aren’t worth the trouble.

7. The worst Chinese food on Earth is served in Rome
Both my wife and I are great fans of Asian cuisine. So after three days of pasta-eating, we decided to leave the beaten track and sat down at a Chinese restaurant. It proved a huge mistake. Italy is famous for its cuisine, but not for its Asian cuisine. And that’s so for a reason. We have already tried a lot of the Euro-Chinese cuisines, and I can confidently tell you that the Italian version is by far the worst of it all (the best Chinese restaurants, by the way, can be found in London).
Okay, what does it have to do with online business? It’s obviously the fact that although you can accept someone or a site as an authority, like we accept Italians to be an authority of gastronomy. But that doesn’t mean that you have to eat everything they cook.
Someone, who is an expert on subject A, doesn’t necessarily know too much about subject B, even if the two are closely related to each other. And those who are specialists in something, may have something else, where their performances is particularly lousy.

8. Rome wasn’t built in a day
I know, I know, it’s both obvious and a commonplace, still, I couldn’t help mentioning. When you walk the streets of the Eternal City, you can feel it in your veins. It’s just amazing, how every corner of every street has some 2,500 years of history in it.
Your business, of course, is designed for a slightly briefer timespan. Still, don’t expect wonders overnight. You have your wars to fight, and more importantly you have your peace agreements to broker, before you become well established and all built up.

There’s no rush.